Can’t get to Morocco? Well, Morocco is coming to New York City

Morocco: Kingdom of Taste Comes to Hudson Yards

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This weekend, the Kingdom of Morocco will be presenting a unique event at Hudson Yards—it’s a pop-up store, except that everything on offer is free.

In an effort to raise awareness of the wealth of products grown and made in Morocco, the Kingdom of Morocco is working through its Ministry of Agriculture to host Morocco: Kingdom of Taste, an event that runs from September 25th-29th at Hudson Yards in Manhattan. The pop-up is open to the public between 1pm to 5pm, Saturday through Wednesday, and is designed to tell the story of Morocco’s agricultural wealth through an immersive space, VR headsets, product samples, and cooking demonstrations by renowned Los Angeles-based Moroccan Chef, Lalla Mina. There is no admission price for this event. Morocco: Kingdom of Taste is totally free.


The products that will be showcased include the best of Moroccan exports, from seafood, fruits and vegetables, and prepared products to culinary oils. Beyond just raising awareness of Moroccan agricultural excellence, the event is also geared toward demonstrating the trade reliability and traceability of Moroccan exports. Uniquely poised in North Africa near to Europe, Morocco is both culturally and geographically suited to become a major exporter of a diverse variety of agricultural goods.


Morocco’s Ministry of Agriculture holds an out facing role that promotes Moroccan agri-foods not only in the USA but all over the world. The ministry also oversees quality control across all of the products exported from Morocco. While it usually organizes Moroccan agriculture’s presence in global trade shows (like NYC’s Fancy Food Show at the Javits Center), Morocco: Kingdom of Taste is designed to engage and entertain New Yorkers on a consumer level.

Morocco: Kingdom of Taste

September 25th-29th

Hudson Yards

20 Hudson Yards, New York, NY 10001

Jen Wieczner

Jen Wieczner is a New York-based reporter for the Wall Street Journal and Marie Claire.