A Pop-Up Orchard for Holiday Trimmings

Outside the Harry & David's pop-up orchard; courtesy Harry & David's

It’s almost that time again when your apartment gets filled with trinkets and things for guests to munch on: the block from November 24th to January 2nd is what we’d like to call the family crawl—packs shuffle from one generation, one household, to the next, bearing gifts, pecking cheeks, till your belly says no more.

While there’s many options for giving the gift of food this year (from the Greenmarkets to the New Amsterdam Market), you may be tempted to stock up on more tin-and-ribboned packages, like caramel-drizzled popcorn and peppermint-filled chocolates. For these, and once the weather nears freezing, we’d like to offer up this solution: a pop-up “orchard” on Fifth Avenue, run by Harry & David’s. New York’s post is one of 16 in the country, intended to celebrate the company’s 75th anniversary by getting back to Oregon River Valley heritage, when orchards roamed free.

Harry and David, by the way, are two brothers who formed this company in 1934 as a way to share their Royal Rivera pears with the world, which are still grown on their Medford, Oregon land.

Designed by the Rockwell Group, this indoor pseudo-orchard (see: woven baskets, wooden arches and a valley-scape mural) offers things like a Moose Munch Station, where you can fill up on all those assorted chocolates, nuts and popcorn tins, or look for a Bento Box to fill with Pacific Northwestern goods like Wild Alaskan smoked salmon, Rogue Creamery cheese and Royal Rivera pears. The pop-up will remain at 155 Fifth Avenue at 22nd Street till January 6th, while a holiday market will pop up on Columbus Circle from December 1st through the 24th.

Newsletter