I’ll never forget the episode of Girls where Charlie’s conspicuously awful girlfriend (you know her, she wears the headband and constantly searches for weed) reveals that she’s involved in a mayonnaise-crafting Brooklyn startup. Especially in New York, everyone seems to want to capitalize on food, and the food startup is such a prevalent cultural trope that it is recognized there as a way to characterize and dismiss the mindset of the millennial who excels at social media and vaguely rustic graphic design — but may not care that mayo comes from egg yolks.
One positive outcome of this trend though is that it has paved the way for books, accelerators and classes aimed at helping serious entrepreneurs get their businesses off the ground. One such program is Food + Tech Ed, which is now offering two online courses: Food Startup Branding 101 and Fundamentals of User Research. These classes are designed for food entrepreneurs who have the focus necessary to persevere through a full online class and learn how to “kick ass at social media” and “how to humble brag.” The classes are meant to guide you through the intersection between food and technology (but hopefully not the Soylent facet of that intersection).