Before We Lose Another Hinsch’s, Download the Project Neon App for a Tour of the City’s Coolest Signage

Comment | October 4, 2011 | By | Photographs by Kirsten Hively

Why yes, there is an app for that.

The recent sad news in The Brooklyn Paper that the Bay Ridge soda shoppe called Hinsch’s had shuttered reminded us of a very cool link a friend sent us a few months back to a site called Project Neon. (In light–get it?–of our ode to the red glow from the window of East Midtown’s Subway Inn.) Hinsch’s was known as much for its neon signage as its scoops of ice cream, which were still served old-school style in tiny metal trays. It’s one of the many city places cataloged by Brooklyn photographer Kirsten Hively on her Tumblr and Flickr sites. Earlier this year Hively launched a Kickstarter campaign to help develop an iPhone app to locate amazing neon signs around the city, and you can now download the results of her work, much of it food and beverage focused, right here. We recommend touring the boroughs with the app in hand soon, before more old signs like the one at Hinsch’s go dark for good. Better still, check out her show at City Reliquary, the tiny NYC culture museum on Manhattan Avenue in Williamsburg, Brooklyn.



About Rachel Wharton

Rachel Wharton is a deputy editor of Edible Manhattan and Edible Brooklyn magazines with a master’s degree in Food Studies from New York University, where she focused her research on sustainable agriculture and food culture (with a minor in tacos). She has 15 years of experience as a writer, starting her career with fisheries, water issues, coastal life (and fried oysters) in North Carolina, where she grew up. Before joining the Edibles, she spent four-and-half years working as a features food reporter at the New York Daily News. She also won a 2010 James Beard food journalism award for stories in Edible Brooklyn, while her profile of Russ & Daughters in this magazine will be included in the book 2010 Best Food Writing. P.S., she will eat street meat with abandon, no matter its sustainability.

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