VIDEO: One Man’s Mission to Save the Bialy

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Marc Halprin had worked in bagel distribution for 15 years when he was offered a chance to buy Kossar’s Bialys. Obsessed with reviving the old-fashioned bagel recipe in New York, he set that goal aside after realizing that the bialy had just as much history (and just as many tough, unsatisfying renditions throughout the city).

Kossar’s, a historic bakery built around an equally historic brick oven, has been operating on the Lower East Side since the 1930s. While its bialy and its name can be found in stores all over town, Halprin has worked furiously to make good on the bakery’s reputation by perfecting the qualities of this simple, onion-topped roll. In the process, he’s transitioned from being a bagel businessman to a straightforward champion for the taste of old New York.

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